Atlanta, Georgia (March 22, 2011) – Jeffrey Fashion Cares Atlanta is thrilled to announce the return of Jason Wu as the special guest designer for 19th annual charitable event and fashion show on Monday, August 29, 2011. Wu, who was first honored by Jeffrey Fashion Cares in 2009, has emerged as one of the leading new American designers and at just 28 years old has received numerous accolades including Fashion Group International’s Rising Star Award for Women’s Ready-to-Wear in 2008 and was named the winner of the Swarovski Award for Women’s Wear at the CFDA Fashion Awards in June 2010. To celebrate his return to the fashionable fete, Jeffrey Atlanta in Phipps Plaza is hosting a two-day trunk show featuring the Jason Wu Fall 2011 Collection on Thursday, March 24 and Friday, March 25 from 11 a.m. to 4 p.m.

“We selected Jason Wu as this year’s guest designer, because he has one of the most beautiful collections for Fall/Winter 2011. We are honored to have him back this year as he continues on his journey as one of the most important names in American fashion today,” says Jeffrey Kalinsky, acclaimed Atlanta and New York retailer and the founder of Jeffrey Fashion Cares.

Jeffrey Fashion Cares Atlanta will once again be held in a stunning high-rise in the 12th & Midtown development located at Peachtree and 12th Street. Louise Sams, Jeffrey McQuithy and Lila Hertz are returning as the Co-Chairs for the 2011 event that includes a pre-show reception, fashion show, and features special guest designer Jason Wu. The dynamic threesome promises to bring just as many exciting initiatives as they did last year to help continue Jeffrey Fashion Cares Atlanta’s legacy as one of the Southeast’s most anticipated and prestigious fundraisers. Benefiting Susan G. Komen for the Cure—Greater Atlanta Affiliate and the Atlanta AIDS Fund (AAF), last year’s sold-out event raised $650,000 and donated $.93 out of every dollar to the two organizations. In its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country. This year, a small donation will also be made to the Medical University of South Carolina’s Inflammation and Fibrosis Research Center of Excellence.