Jeffrey McQuithy is a native Atlantan. He opened Vis-a-Vis The Salon in 2001 in the Buckhead community with a vision of superior customer service, as well as, an attention to every detail in regards to environmental esthetics. Following the success of the salon, he opened Derma-Luxe Custom Skin Care in 2007, a boutique medical spa also located in the Buckhead Village neighborhood.
Choosing organizations to promote awareness and community involvement, it is his strong position on integrity and giving back that has prompted him to become more deeply engrossed. He has been greatly involved with the Piedmont Conservancy, a group whose mission is to enhance and preserve Piedmont Park as a vital, urban green space and as a cultural and recreational resource that enhances the quality of life for Atlantans. As part of the team, Jeffrey helped to establish the first ‘Park After Dark’ benefit and has aided to quadruple fundraising efforts in the three years of existence. Recently, he has also become a volunteer with Hospice Atlanta.
Jeffrey began with Jeffrey Fashion Cares six years ago as a supporting partner. He and members of his team at Vis-a-Vis The Salon have provided complete hair and makeup for the event during this time, as well. In addition to reflecting the perfect combination of style and charity, his true passion and persistence to help this cause stems from the loss of his mother 13 years ago to breast cancer.